Short answer: a WordPress site in Thailand in 2026 costs from ฿1,500 with a freelancer, about ฿7,900–20,000 at a small agency for 1–10 pages, and ฿120,000+ for WooCommerce or custom work at a large agency. Add Thai hosting at about ฿720–1,070/year and a .com domain at about ฿480/year. For most Thai businesses that want to edit content themselves on a budget under ฿25,000, WordPress is still the best value. If the site has to be fast, connect to back-office systems (LINE OA, CRM, AI), or you don't want to babysit plugins, Next.js pays off over time. If you want to build everything yourself without hiring anyone, Wix is the easiest, but you pay rent forever. Disclosure: chercode builds websites with Next.js. That's why every number here is checked against an official page, and why this article says plainly where WordPress is cheaper.
What Does a WordPress Site Cost? (Thai prices, Oct 2026)
WordPress itself is free (open source). What you actually pay for is hosting, a domain, a theme or page builder, and whoever builds it. Build prices vary widely because ฿1,500 and ฿120,000 buy very different jobs.
| Item | Price | Notes |
|---|---|---|
| Thai WordPress hosting | ฿720–1,070/year | Z.com WP-Pro-XS ฿720 · Hostatom WP Basic ฿790 + VAT · HostNeverDie Roadster ฿999 + VAT |
| .com domain | ≈฿480/year | Hostatom ฿450 + VAT · .co.th ฿800 + VAT |
| Elementor Pro (page builder) | $60/year ≈ ฿2,000 | Several Thai hosts already bundle it |
| Premium theme | ≈฿2,300 one-time | e.g. Avada $69 on ThemeForest (6 months support) |
| Freelancer | From ฿1,500 | Fastwork WordPress category |
| Small agency | ฿7,900 / 15,000 / 20,000 | NK Creative: 1 page / 2–5 pages / 6–10 pages bilingual, first-year domain and hosting included |
| Large agency | ฿25,000–350,000+ | Relevant Audience: landing ฿25,000–45,000 · corporate ฿50,000–120,000 · WooCommerce/custom ฿120,000+ |
⚠️ Prices from each vendor's official page, checked 18 Oct 2026 ($1 ≈ ฿33.5) · hostatom.com · hostneverdie.com · wp.z.com/th · elementor.com/pricing · nkcreative.co.th · relevantaudience.com · Most hosting prices exclude 7% VAT, and renewal prices may differ from the first year.
฿1,500 vs ฿20,000: What's the Difference?
Most of the gap isn't in how the site looks but in what you get after launch. Cheap jobs usually install a ready-made theme, add your photos and text, and stop there. Nobody updates the plugins, nobody tunes the speed, and some use cracked (nulled) themes that can carry hidden code. Ask these 4 questions before hiring:
- 1.Are the hosting and domain accounts in your name? If they're in the builder's name, the site isn't really yours.
- 2.Do you get full admin access? You need an Administrator account, not just Editor.
- 3.Are the paid themes and plugins properly licensed? Ask for the license key or receipt.
- 4.Who updates and backs up the site after handover? If no one does, plan to do it yourself every month.
💡 Rule of thumb: a 1–3 page shop profile that rarely changes → a cheap freelance job is fine if it passes the 4 questions · a site that has to win customers or rank on Google → pay more for someone who tunes speed and maintains it.
WordPress vs Next.js vs Wix: Side by Side
These are three different approaches: WordPress is a ready-made system you (or someone you hire) maintain, Next.js is a site written in code for you, and Wix is a rented builder where Wix maintains everything.
| Topic | WordPress | Next.js | Wix |
|---|---|---|---|
| Build cost | ฿1,500–20,000 (small to mid sites) | ฿5,000–29,500 (chercode packages) | DIY, no build fee |
| Yearly cost | Hosting ฿720–1,070 + domain | Hosting ฿0–2,000 (Cloudflare) or ≈฿8,000 (Vercel Pro) + domain | Light $17.77/mo ≈ ฿7,100/yr · Core $29.77 ≈ ฿12,000/yr |
| Edit content yourself | Yes, built-in admin | With a CMS (included in chercode's ฿29,500 Business package) | Yes, drag and drop |
| Mobile Core Web Vitals pass rate | 45% of sites | No central data, depends on the builder | 74% of sites |
| Maintenance | You update core, plugins, themes | Low, no third-party plugins | Wix handles it |
| Online store | Add WooCommerce | Built to spec | Core plan or higher |
⚠️ Beware of 'Next.js hosts free on Vercel'. Vercel's Hobby plan is for personal, non-commercial use only. A business site, or one a paid developer built, needs Pro at $20/month (≈฿670). A cheaper route is Cloudflare Workers, with a free plan of 100,000 requests/day and paid plans from $5/month · verify: vercel.com/docs/limits/fair-use-guidelines · developers.cloudflare.com/workers/platform/pricing · wix.com/plans · updated 18 Oct 2026
Is WordPress Really Slow?
The best neutral data is the HTTP Archive Web Almanac 2025, measured from real Chrome users: only 45% of WordPress sites pass Core Web Vitals on mobile, against 74% for Wix and 85% for Duda. That doesn't mean WordPress is slow by nature. WordPress runs 39.6% of all websites (W3Techs), so the figure includes every site with a heavy page builder, 30 plugins and cheap hosting. A lean theme with few plugins can pass. Wix scores well because it controls the whole stack. Next.js isn't in the report, and its speed depends on whoever writes the code, so I don't give it a number.
💡 To see where your own site stands, enter its URL at pagespeed.web.dev and check the Core Web Vitals Assessment. If it says Failed, work through 10 ways to speed up a website before considering a rebuild.
Security: WordPress's Hidden Cost
Patchstack found 11,334 new vulnerabilities in the WordPress ecosystem in 2025, up 42% on the year before. 91% were in plugins and 9% in themes, while core had just 6. The problem is the plugins you add, not WordPress itself. That risk becomes a monthly cost: your own time, or someone you pay. A recent example is WordPress 7.1.2 (22 Sep 2026), released to patch a critical vulnerability. A site where nobody clicks update stays exposed.
- •Install only the plugins you need. Each one is something else to keep updated.
- •Turn on auto-updates for core and trusted plugins.
- •Back up automatically to somewhere outside your hosting, at least weekly.
- •Delete unused plugins and themes, don't just deactivate them.
3-Year Cost: Three Thai Business Examples
Assumptions: prices from the table above · WordPress hosting in years 2–3 at Hostatom ≈฿845/year · .com domain ≈฿480/year · Next.js hosting from free Cloudflare up to the $5/month plan · Wix on annual billing at $1 ≈ ฿33.5, domain not included · no column includes your time or a monthly maintenance fee.
| Case | WordPress | Next.js | Wix |
|---|---|---|---|
| A: 5-page company site, rarely edited | ≈฿17,650 (agency ฿15,000) or from ≈฿5,500 (freelancer) | ≈฿13,900–20,000 (Starter ฿12,500) | ≈฿21,400 (Light, DIY) |
| B: Clinic/company, bilingual + blog, edited often | ≈฿22,700 (agency ฿20,000) | ≈฿31,000–37,000 (Business ฿29,500) | ≈฿35,900 (Core, DIY) |
| C: Online store taking payments | ฿120,000+ (WooCommerce at a large agency) | ≈฿22,000–42,000 (e-commerce ฿14,500–34,500) | ≈฿35,900 (Core) + payment fees |
📌 In case B WordPress really is cheaper, by about ฿8,000–14,000 over 3 years, if you can update plugins yourself. Case A is close, so speed and who maintains it decide. Case C differs hugely because WooCommerce at a large agency is custom work (freelance WooCommerce is much cheaper, but I didn't verify prices), and Wix is rent that never ends: the longer you stay, the more it costs.
Which Should a Thai Business Choose?
No option is best for everyone. Choose based on who will maintain the site and what it has to do for the business:
- •Choose WordPress if someone on your team edits content often, the budget is under ฿25,000, and you'll spend time on monthly updates.
- •Choose Wix if you want to build it all yourself without hiring anyone and can accept ฿7,100–16,000 a year in rent indefinitely.
- •Choose Next.js if the site must be fast to rank on Google, must connect to LINE OA, a CRM or AI, or you want no plugin burden at all.
- •Skip the website for now if you've just started selling. Try Shopee or LINE first (Shopee vs your own site).
💡 WordPress 7.0 now has AI built in (released 20 May 2026): an AI Client that connects to OpenAI, Google or Anthropic. No AI is bundled, so you add your own API key and pay for usage, and features like title or alt-text suggestions need an extra plugin · verify: wordpress.org/news/2026/05/armstrong
Already on WordPress? Should You Move?
Usually not yet. Fix the cheaper things first: move to better hosting, delete unused plugins, swap a heavy theme for a light one, then re-run PageSpeed. If it still fails, then consider a rebuild. Move when the site keeps getting hacked, when you need back-office integrations no plugin can do, or when you're redesigning the whole site anyway. If you move, set up 301 redirects from every old URL, or the Google rankings you've built up disappear with the old site.
Summary
A WordPress site in 2026 can cost anywhere from ฿1,500 to six figures. The number that matters is the 3-year cost including maintenance, not the first invoice. If I had to pick: a site your team edits often on a tight budget → WordPress · build it all yourself → Wix · a site that must be fast, rank on Google and connect to your systems → Next.js. Read next: How much does a website cost · How to choose a web agency
🎯 If your case points to Next.js, see chercode's website packages, starting with company sites from ฿5,000 and online stores from ฿6,500. If WordPress suits you better, I'll tell you so when we talk.
Arm - chercode
Full-Stack Developer & Founder
Software developer with 5+ years of experience in Web Development, AI Integration, and Automation. Specializing in Next.js, React, n8n, and LLM Integration. Founder of chercode, building systems for Thai businesses.
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