Quick answer: Comparing LINE OA management platforms in 2026 Readyplanet R-CRM (฿1,500-15,000/mo, all-in-one CRM), Wisible (฿2,000-12,000/mo, B2B sales pipeline), ChocoCRM (฿1,200-8,000/mo, simple SME), Zwiz.AI (฿1,500-10,000/mo, Thai AI chatbot), or a custom chercode setup (฿0-1,780 LINE plan + one-time setup, no vendor lock-in). Below: full feature/pricing comparison, plus the official LINE OA Thailand Free/Basic/Pro plan breakdown.
TL;DR: Readyplanet = enterprise CRM fit · Wisible = B2B sales · ChocoCRM = budget SME · Zwiz.AI = chatbot-heavy · chercode custom = full control + long-term savings. Jump to the platform comparison table below.
First, the foundation: LINE OA in Thailand has 3 official plans - Free, Basic (1,280 THB/month) and Pro (1,780 THB/month), before 7% VAT. The main difference is broadcast message quota per month (300 / 15,000 / 35,000). Core features (Rich Menu, Auto-Reply, Chat, Analytics) work on every plan, and Pro also bundles MyCustomer | CRM (otherwise 369 THB/month). You're mostly paying for broadcast capacity, not features. Third-party management platforms (compared above) add CRM, segmentation, and automation on top.
Plan Comparison
From LINE Thailand's official pricing page (prices exclude 7% VAT):
| Free | Basic | Pro | |
|---|---|---|---|
| Price/month | Free | 1,280 THB | 1,780 THB |
| Broadcast messages/month | 300 | 15,000 | 35,000 |
| Overage | Can't send more | 0.10 THB/message | 0.06 THB/message |
| MyCustomer | CRM | 369 THB/month add-on | 369 THB/month add-on | Included |
| Rich Menu | Yes | Yes | Yes |
| Auto-Reply | Yes | Yes | Yes |
| Chat | Yes | Yes | Yes |
| Analytics | Yes | Yes | Yes |
| Messaging API | Yes | Yes | Yes |
Important: Messages count as "people × messages". Sending 1 broadcast to 300 people = 300 messages. With 1,000 followers, the Free plan can't reach everyone even once. Push messages sent through the Messaging API count toward the same quota; reply messages don't.
Which Plan for Your Business?
Recommendations by size:
| Plan | Best For | Followers | Why |
|---|---|---|---|
| Free | Just starting, testing | < 300 | About 1 full broadcast/month, full Chat + Rich Menu |
| Basic (1,280/month) | SMEs, small-to-mid shops | 300-3,500 | 15,000 messages = weekly broadcasts to 3,500 people |
| Pro (1,780/month) | Frequent senders / large lists / need CRM | 3,500+ | 35,000 messages + MyCustomer CRM, only 500 THB more than Basic |
How to Save on Message Costs
Cost-saving techniques:
- •Segmentation - send only to relevant groups, save 40-60%. Read more
- •Rich Menu instead of Broadcast - promotions visible 24/7, no message cost
- •Chat is free - replying to chats doesn't count toward broadcast quota
- •AI Chatbot - chatbot responses don't count as broadcasts. Read more
- •Quality over quantity - send less but better content. Read more
Real Cost Calculation
Example costs for a business with 1,000 followers (before VAT):
| Broadcasts/month | Messages used | Plan needed | Cost |
|---|---|---|---|
| 1x | 1,000 | Free (not enough) → Basic | 1,280 THB |
| 4x | 4,000 | Basic | 1,280 THB |
| 8x | 8,000 | Basic | 1,280 THB |
| 15x | 15,000 | Basic (quota used up) | 1,280 THB |
| 20x | 20,000 | Basic + 5,000 overage (500 THB) or Pro | 1,780 THB |
Where Pro starts to pay off: about 5,000 messages over the Basic quota (5,000 × 0.10 = 500 THB) costs the same as Pro, which gives you 35,000 messages plus CRM. If you regularly go past that, move to Pro. · Segmentation helps a lot: 5,000 followers × 4 broadcasts = 20,000 messages (over Basic), but sending only to the relevant 60% = 12,000 messages, still inside Basic.
LINE OA Management Platforms (Readyplanet, Wisible, ChocoCRM): Features & Pricing
Beyond LINE's own Free/Basic/Pro plans, third-party LINE OA management platforms add enterprise-grade features (auto-segmentation, advanced CRM, multi-admin, built-in AI chatbot) on top of LINE OA. Pricing and feature comparison:
- •Readyplanet R-CRM = largest Thai SaaS, LINE OA management + email + SMS bundle, enterprise-fit
- •Wisible = sales pipeline + LINE OA focus: B2B fit
- •ChocoCRM = simple, low entry price, new SME fit
- •Zwiz.AI = strong Thai-language AI chatbot, chatbot-heavy fit
- •Custom solution (chercode) = build with n8n workflow + Custom API + LINE OA = one-time setup fee, no monthly platform charge View Automation services
| Platform | Approx. price/month | Key features | Best for |
|---|---|---|---|
| Readyplanet R-CRM | ฿1,500-15,000 | CRM dashboard, segmentation, marketing automation, multi-admin, analytics | SME to enterprise CRM-focused |
| Wisible | ฿2,000-12,000 | Sales pipeline, lead management, LINE OA sync, AI insights | B2B sales-process businesses |
| ChocoCRM | ฿1,200-8,000 | Customer segmentation, broadcast automation, simple UI | Small SMEs starting with CRM |
| Zwiz.AI | ฿1,500-10,000 | AI Chatbot specialist, Thai NLP, intent detection | Businesses needing strong AI chatbot |
| LINE OA + DIY (chercode) | ฿0-1,780 (LINE plan) + setup | Custom workflow, no vendor lock-in, full control | Custom requirements + long-term savings |
Third-party platform prices are approximate: depend on admin count, contacts, feature tiers. Check each platform's official pricing. · Readyplanet = all-in-one CRM + LINE OA · Wisible = B2B sales focus · DIY with chercode = custom workflow + no vendor lock-in
chercode Helps Maximize LINE OA Value
chercode optimizes your LINE OA spending:
- •Segmentation setup - group customers, save 40-60% on messages
- •AI Chatbot - unlimited free chat responses
- •Great Rich Menu - reduces repeat questions
- •Broadcast strategy - maximum results with minimum messages
- •Starting at just 3,000 THB - complete setup + cost-saving training
Want to maximize LINE OA value? View Automation services or get a free consultation
Frequently Asked Questions
LINE OA Free ใช้ได้ตลอดไหม?
ได้ครับ Plan Free ไม่มีวันหมดอายุ ใช้ได้ตลอดไป ข้อจำกัดหลักคือส่ง Broadcast ได้ 300 ข้อความ/เดือน แต่ Chat (ตอบแชท), Rich Menu, Auto-Reply ใช้ได้เต็มที่ เหมาะสำหรับธุรกิจที่เพิ่งเริ่มต้นและมี Follower ไม่เกิน 300 คน
เปลี่ยนแพ็กเกจได้ไหม?
ได้ครับ อัปเกรดหรือดาวน์เกรดได้ตลอดเวลาผ่าน LINE OA Manager อัปเกรดมีผลทันที ดาวน์เกรดมีผลรอบบิลถัดไป ข้อความที่เหลือในเดือนปัจจุบันไม่สะสมไปเดือนถัดไป แนะนำให้เริ่มจาก Free แล้วอัปเกรดเป็น Basic เมื่อ Follower เกิน 300 คน
Arm - chercode
Full-Stack Developer & Founder
Software developer with 5+ years of experience in Web Development, AI Integration, and Automation. Specializing in Next.js, React, n8n, and LLM Integration. Founder of chercode, building systems for Thai businesses.
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