LINE OA has 3 plans - Free, Light, Standard. The main difference is broadcast message quota per month. All other features (Rich Menu, Auto-Reply, Chat, Analytics) are the same across all plans. You're paying for broadcast capacity, not features.
Plan Comparison
Clear comparison:
| Free | Light | Standard | |
|---|---|---|---|
| Price/month | Free | 599 THB | 1,699 THB |
| Broadcast messages/month | 200 | 5,000 | 15,000 |
| Overage | Can't send | Can't send | ~0.15 THB/message |
| Rich Menu | Yes | Yes | Yes |
| Auto-Reply | Yes | Yes | Yes |
| Chat | Yes | Yes | Yes |
| Analytics | Yes | Yes | Yes |
| Messaging API | Yes | Yes | Yes |
Important: Messages count as "people × messages". Sending 1 broadcast to 200 people = 200 messages. With 1,000 followers, Free plan allows only 1 broadcast every 5 months.
Which Plan for Your Business?
Recommendations by size:
| Plan | Best For | Followers | Why |
|---|---|---|---|
| Free | Just starting, testing | < 200 | 1 broadcast/month, full Chat + Rich Menu |
| Light (599/month) | SME, small shops | 200-2,500 | 1-2 broadcasts/week, best value |
| Standard (1,699/month) | Medium-large business | 2,500+ | Frequent broadcasts + can buy extra |
How to Save on Message Costs
Cost-saving techniques:
- •Segmentation - send only to relevant groups, save 40-60%. Read more
- •Rich Menu instead of Broadcast - promotions visible 24/7, no message cost
- •Chat is free - replying to chats doesn't count toward broadcast quota
- •AI Chatbot - chatbot responses don't count as broadcasts. Read more
- •Quality over quantity - send less but better content. Read more
Real Cost Calculation
Example costs for a business with 1,000 followers:
| Broadcasts/month | Messages used | Plan needed | Cost |
|---|---|---|---|
| 1x | 1,000 | Light | 599 THB |
| 2x | 2,000 | Light | 599 THB |
| 4x | 4,000 | Light | 599 THB |
| 8x | 8,000 | Standard | 1,699 THB |
Segmentation dramatically reduces costs. Send to 400 relevant people instead of 1,000 = use 400 messages instead of 1,000. You can broadcast 12x/month and still stay on Light Plan.
CherCode Helps Maximize LINE OA Value
CherCode optimizes your LINE OA spending:
- •Segmentation setup - group customers, save 40-60% on messages
- •AI Chatbot - unlimited free chat responses
- •Great Rich Menu - reduces repeat questions
- •Broadcast strategy - maximum results with minimum messages
- •Starting at just 3,000 THB - complete setup + cost-saving training
Want to maximize LINE OA value? View Automation services or get a free consultation
Frequently Asked Questions
LINE OA Free ใช้ได้ตลอดไหม?
ได้ครับ Plan Free ไม่มีวันหมดอายุ ใช้ได้ตลอดไป ข้อจำกัดเดียวคือส่ง Broadcast ได้ 200 ข้อความ/เดือน แต่ Chat (ตอบแชท), Rich Menu, Auto-Reply, Messaging API ใช้ได้เต็มที่ไม่จำกัด เหมาะสำหรับธุรกิจที่เพิ่งเริ่มต้นและมี Follower ไม่เกิน 200 คน
เปลี่ยนแพ็กเกจได้ไหม?
ได้ครับ อัปเกรดหรือดาวน์เกรดได้ตลอดเวลาผ่าน LINE OA Manager อัปเกรดมีผลทันที ดาวน์เกรดมีผลรอบบิลถัดไป ข้อความที่เหลือในเดือนปัจจุบันไม่สะสมไปเดือนถัดไป แนะนำให้เริ่มจาก Free แล้วอัปเกรดเมื่อ Follower ถึง 200 คน
Arm - CherCode
Full-Stack Developer & Founder
Software developer with 5+ years of experience in Web Development, AI Integration, and Automation. Specializing in Next.js, React, n8n, and LLM Integration. Founder of CherCode, building systems for Thai businesses.
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