LINE Official Account (LINE OA) is a business LINE account that differs from personal LINE by supporting thousands of customers simultaneously. It includes Broadcast messaging to all followers, Rich Menu with tappable image buttons, Chatbot auto-responses, and analytics. Over 4 million Thai businesses already use LINE OA. If yours doesn't - you're missing the platform 54 million Thais use daily.
LINE OA vs Personal LINE
Key differences:
| Personal LINE | LINE OA | |
|---|---|---|
| Friend limit | 5,000 | Unlimited |
| Broadcast | No | Message all followers at once |
| Rich Menu | No | Tappable image menu |
| Chatbot | No | Auto-reply setup |
| Analytics | No | Open rate, friend count, clicks |
| Price | Free | Free (Premium from 599/month) |
| Best for | Personal use | Business of any size |
Step 1: Register LINE OA (Free)
Sign up in 5 minutes:
- 1.Go to manager.line.biz
- 2.Click "Create new account" and login with personal LINE
- 3.Enter business name
- 4.Select business category
- 5.Click Create - done! You get LINE OA with QR Code instantly
Step 2: Basic Setup
Essential settings after registration:
- •Profile photo - use business logo, minimum 640×640 px
- •Status Message - one-line description of your business
- •Greeting Message - welcome message when someone adds you
- •Auto-Reply - set after-hours automatic response
- •Chat Mode - enable "Chat" (not "Bot") for manual + auto replies
Step 3: Create Rich Menu
Rich Menu is the image menu at the bottom - makes your LINE OA look professional:
- 1.Go to Chat > Rich Menu > Create
- 2.Choose Template e.g., 2×3 grid (6 buttons)
- 3.Design in Canva (free). Read more: Rich Menu Canva tutorial
- 4.Upload image + set Actions per button
- 5.Save and test on mobile
Good Rich Menu increases engagement 3-5x. Read more: Rich Menu design guide
Step 4: Send First Broadcast
Broadcast sends a message to all followers at once:
- 1.Go to Home > Broadcast Messages > Create New
- 2.Choose message type: Text, Image, Rich Message, Card
- 3.Write message - use 80/20 rule. Read more: Broadcast guide
- 4.Select Recipients - All Friends or Filter by Tag
- 5.Click Send or Schedule
Step 5: Grow Followers
Ways to get followers:
- •In-store QR Code - on tables, counter, receipts
- •Exchange for value - "Add friend for 10% off"
- •Website buttons - "Add LINE" on every page
- •Social media - share QR on Facebook, Instagram, TikTok
- •LINE Add Friend Ads - starts at 3-5 THB/person. Read more: LINE OA marketing
Advanced: Chatbot + Automation
As your followers grow, add:
CherCode Sets Up LINE OA Completely
CherCode helps set up LINE OA ready from day one:
- •Full LINE OA setup - Profile, Rich Menu, Auto-Reply, Greeting
- •Rich Menu design - beautiful, on-brand, easy to use
- •AI Chatbot - 24/7 chat + lead collection
- •Broadcast + Segmentation - automated messaging system
- •Starting at just 3,000 THB - complete setup + training
Need a LINE OA ready to go? View Automation services or get a free consultation
Frequently Asked Questions
LINE OA สมัครฟรีไหม?
ฟรีครับ สมัครได้ที่ manager.line.biz ไม่เสียค่าใช้จ่าย Plan ฟรีส่ง Broadcast ได้ 200 ข้อความ/เดือน ใช้ Rich Menu ได้ ใช้ Auto-Reply ได้ เพียงพอสำหรับธุรกิจที่เริ่มต้น เมื่อ Follower เพิ่มขึ้นค่อยอัปเกรดเป็น Light (599 บาท/เดือน) หรือ Standard (1,699 บาท/เดือน)
ต้องมีเลขทะเบียนธุรกิจไหม?
ไม่ต้องครับ ใครก็สมัครได้ แค่มี LINE Account ส่วนตัว แต่ถ้าต้องการ Verified Badge (เครื่องหมายถูกสีน้ำเงิน) ต้องยืนยันตัวตนด้วยเอกสารธุรกิจ ซึ่งไม่จำเป็นสำหรับการเริ่มต้น สมัครแบบ Unverified ใช้งานได้เต็มที่ทุกฟีเจอร์
Arm - CherCode
Full-Stack Developer & Founder
Software developer with 5+ years of experience in Web Development, AI Integration, and Automation. Specializing in Next.js, React, n8n, and LLM Integration. Founder of CherCode, building systems for Thai businesses.
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